Logo Development


The following post is intended to reveal how the blogs logo came to life.

The Logo is a graphic emblem used to promote instant recognition of an organisation, company or product.

The design of my logo was heavily inspired by the 35mm camera film shape and the movie coil as in my opinion they portray the essence of media and its story.

I found quite interesting the classic “out of signal ” screen and wanted do develop my logo following that colour palette but overlaying shapes and type on top of it has generated unsatisfactory resoults.

The font 

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The Font chosen for the final version of the logo is called “Halo Handletter”.

The rationale behind such decision is that my opinion the use of a handwritten font provided a personal touch and a more organic/ homemade feeling.


The logo prototypes:

The logo:

The following is the final logo.


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Tarantino, Scorsese, Munch

Photography, Uncategorized

Sin City

The brief stated that only black and white compositions with the use of spot colour were allowed, that was enought for me to make a connection with one of my favourite movie:
Sin City. Sin City with his signature style has played an essential role in defining the outcome of my project.

The aforementioned movie is based on a series of neo-noir comics created by Frank Miller. The motion picture was directed by Robert Rodriguez with the collaboration of  Quentin Tarantino as a special guest director.

Sin City
Miller, Frank, Robert Rodriguez, and Quentin Tarantino. Sin City. United States: Troublemaker Studios, Dimension Films, 2005. film.

The film, in my opinion is an outstanding modern representation of the  noir genre that was popular in during the great depression in America between the early 1940s – late 1950s.

Taxi Driver.

Taxi Driver
Scorsese, Martin. Taxi Driver. United States: Italo/Judeo Productions, 1976. film.

Taxi Driver is another  great movie with neo-noir elements by Martin Scorsese that has inspired me in the realisation of this project.

The above movies were an essential input for the outcome of the project, they’ve provided me  inspiration  and an opportunity to expand my perspective while researching on related topics topics such as:

  • Graphic novel
  • Neo-noir
  • Film Noir America popular during the great depression – early 40s late 50s. Originated from
  • German expressionist cinematography and art.


I have researched the American film noir and came across the genre that generated it:

The German expressionism 

   -The Cabinet of Dr Caligari.

The Cabinet Of Dr Caligari
Wiene, Robert. The Cabinet Of Dr Caligari. Weimar Republic: Decla-Bioscop, 1920. film.

The above movie is a silent horror film; it is a story of a hypnotist who uses a somnambulist to commit murders. The movie is considered by many one of the first horror movies and has a significant influence in the American film noir.


Munch, Edvard. The Scream. Oslo, Norway: National Gallery, 1893. Print.

The scream.

The expressionist artists believed that art should be seen as a manifestation of the artist’s feelings and should not be employed merely to depict the external visual world.

The Scream by Edward Munch is one of the most recognisable instances of expressionism. Munch throughout his career emphasises agony and anxiety.

“Expressionism Movement, Artists And Major Works”. The Art Story. N.p., 2017. Web. 24

BBC Radio 1

MS4101 Sound Project

BBC Radio 1  played an essential role in defining the outcome of my project.
The Radio 1 interviews inspired me both in terms of sound quality standards and content of the interviews.

I have decided to create a fictional radio station and interview a celebrity. The interview focuses on how hard is for a celebrity to manage time while on tour as the brief stated that our project should disclose the concept of time.

Research, Bibliography.


Here is a list of the most important researched material employed to craft our project.

“eps2.3_logic_b0mb.hc”.Mr.Robot.Sam Esmail.NBCUniversal Television Distribution,24.June.2015.Television

Shakespeare, William, John Dover Wilson, and Bruce Rogers. Macbeth. 1st ed. Cambridge [England]: University Press, 1947. Print.

In Time. U.S.A: Andrew Niccol,20th Century Fox, 2011. film.

lynda.com. 2017. Lynda.com . [ONLINE] Available at: https://www.lynda.com/Final-Cut-Pro-tutorials/Welcome/371691/385469-4.html?autoplay=true. [Accessed 23 January 2017].
Hawking, Stephen and Leonard Mlodinow. A Briefer History Of Time. 1st ed. New York: Bantam Books, 2005. Print.

Brown, Blain. Cinematography. 1st ed. Burlington, MA: Focal Press, 2012. Print.

12 Monkeys. Baltimore: Terry Gilliam, 1995. film.

The Butterfly Effect. Usa: Eric Bress J, Mackye Gruber, 2004. film.

Donnie Darko. U.S.A.: Richard Kelly, 2001. film.

The Object.


In this movie, the concept of time plays a central part.


People are born with a digital clock on their forearm that reminds them how much time they have left. Time is a currency, and to live longer, you must be able to afford to buy more.

The ideas portrayed in the above movie inspired me to design a film focused on the concept of the time as it is intrinsic with profound significance.
In my opinion, the idea of time depicted as a currency may also be employed to summarise our present, real world, as the majority of people are excessively occupied trying to advance with their carrier and selling their time in exchange for work.

If people weren’t required to sell their time, they would engage in different activities such as: spending time with the people they love or by pursuing their true passions rather than be continuously in a rat race.

All the concept above were crucial for the outcome of our brainstorming session and the preproduction phase. The aim of our project is to represent someone constantly on the go, enslaved by the time that it does not own, hence why the clock was chosen as our primary object.


(In Time. U.S.A: Andrew Niccol,20th Century Fox, 2011. film.)


Behind The Scenes. Location, Weather, Light.




The above pictures were taken by me utilising a Google Pixel XL.
The majority of the movie was recorded in central London as our intent is to represent a person living in a metropolis.
The theme of our project is the concept of time and the object chosen is the clock.
The scenes in central London were an essential medium to portray and display a  fast paced city populated by constantly busy people.
The weather forecast was regularly checked by the team members in the pursuit of organising the recording sessions on a sunny day as the direction and intensity of the available light has a critical influence on the outcome of the scenes.
The scenes that were recorded at the Big Ben employed the use of front light to eliminate the majority of shadows.
The GoPro Hero 4 was set with a higher ISO to optimise its recording of a moving subject.


Shakespeare & Mr.Robot & 12 Monkeys & Stephen Hawking.



The above is an extract of the Tv series Mr.Robot.

It is the episode “eps2.3_logic_b0mb.hc” the scene displays a conversation in a room filled with ticking clocks, between a Fbi agent and a Chinese minister (B.D. Wong )


“Life’s but a walking shadow, a poor player

That struts and frets his hour upon the stage

And then is heard no more.”



The above  is an extract of:

Shakespeare, William, John Dover Wilson, and Bruce Rogers. Macbeth. 1st ed. Cambridge [England]: University Press, 1947. Print.


This specific scene of the TV series played a significant role defining the outcome of our project.I found the concept of time and the use of clocks as portrayed in this episode of MR. Robot incredibly inspiring. My idea of employing time and a clock as the main themes of our movie was enthusiastically welcomed by the teammates and subsequently applied to the project.

Our video displays a man who is constantly checking the time, persistently on the run trying to be on time for work, an appointment or an event.

(“eps2.3_logic_b0mb.hc”.Mr.Robot.Sam Esmail.NBCUniversal Television Distribution,24.June.2015.Television)

12 Monkeys is a special movie for me as it is probably the first I have ever seen in a cinema. As a child, I was fascinated by the special effects and the plot which at that time made my imagination run wild.Our project does not illustrate a  plague that will annihilate the human race However the time travel concept has inspired me to employ the same scene for both beginning and end of the movie so that it may evocate a sense of loop/ routine.

(12 Monkeys. Baltimore: Terry Gilliam, 1995. film.)
The following are a few inspirational quotes extracted from the above publication disclosing the concept of time
“Only time(whatever that may be) will tell.”
“The rate of progress is so rapid that what one learns at school or university is always a bit out of date. Only a few people can keep up with the rapidly advancing frontier of knowledge, and they have to devote their whole time to it and specialise in a small area. The rest of the population has little idea of the advances that are being made or the excitement they are generating.”


“As we shall see, the concept of time has no meaning before the beginning of the universe. This was first pointed out by St. Augustine. When asked: “What did God do before he created the universe?” Augustine didn’t reply: “He was preparing Hell for people who asked such questions.”

(Hawking, Stephen and Leonard Mlodinow. A Briefer History Of Time. 1st ed. New York: Bantam Books, 2005. Print.)

The above movies are among my favourites, both of the are related to the concept of time and somehow have inspired me to gather ideas for my project.

(Donnie Darko. U.S.A.: Richard Kelly, 2001. film.),
(The Butterfly Effect. U.S.A.: Eric Bress J, Mackye Gruber, 2004. film.)