Logo Development

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The following post is intended to reveal how the blogs logo came to life.

The Logo is a graphic emblem used to promote instant recognition of an organisation, company or product.

The design of my logo was heavily inspired by the 35mm camera film shape and the movie coil as in my opinion they portray the essence of media and its story.

I found quite interesting the classic “out of signal ” screen and wanted do develop my logo following that colour palette but overlaying shapes and type on top of it has generated unsatisfactory resoults.

The font 

2017-05-01 (11)

The Font chosen for the final version of the logo is called “Halo Handletter”.

The rationale behind such decision is that my opinion the use of a handwritten font provided a personal touch and a more organic/ homemade feeling.

 

The logo prototypes:

The logo:

The following is the final logo.

 

2017-04-24 (16)

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