The app logo has been designed utilizing a simplified version of the map of the world and a colourful, bold type of font.
The logo intention is to be appealing to the 0-6 age range of kids.
Researches in the google play store were made in order to obtain inspiration regarding, colour palette and font types.
Disney Junior Play. (2016). Disney (Version 1.2.4). Retrieved from http://play.google.com
LEGO® Juniors Create & Cruise. (2016). LEGO System A/S (Version 6.1.511). Retrieved from http://play.google.com
Display that primary and warm colours combined with a simple, bold type of font are widely used.
The predominant chosen colours for the logo are Red, Orange, Yellow and Blue.
Each one of the selected colour has a purpose, which is to stimulate a feeling or a message:
Red was employed in order to represents energy, warmth and positivity.
Orange intent is to inspire creativity and enthusiasm.
Yellow’s function is to promote happiness and to represent sunshine.
Thick lines were employed in order to achieve an eye catching bold looking type of the text.